Social Media Risks & Rewards

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SKU: LAP10495 Category:

Description

Report Code: LAP10495. May, 2010. Toronto, ON

ARTICLE I

PR and Social Media: Strategic Use of a New Toolset

Martin Waxman, APR
President and Co-founder
Palette PR

ARTICLE II

Social Media and Recruiting

Trevor Thomas
Digital Strategist
TMP Worldwide Advertising and Communications Co.

ARTICLE III

Social Media Risks and Rewards – Employee Privacy vs. Employer Monitoring

Daniel J. Michaluk
Partner
Hicks Morley Hamilton Stewart Storie LLP

ARTICLE IV

Third Circuit Student Speech Cases Illustrate Struggle to Characterize Communication Through Social Media

Daniel J. Michaluk
Partner
Hicks Morley Hamilton Stewart Storie LLP

ARTICLE V

Employee Off-Duty Expression: Leading and Recent Cases

Daniel J. Michaluk
Partner
Hicks Morley Hamilton Stewart Storie LLP

ARTICLE VI

Employee Engagement Through Social Media

Angie Harrop
Director, Leadership Development and Collaboration
Bell Canada

ARTICLE VII

Unions and Social Media

Derek Blackadder
National Representative
Canadian Union of Public Employees (CUPE)

ARTICLE VIII

Effective Social Media Policies

Stephen D. Burns
Partner
Bennett Jones LLP

ARTICLE IX

Building Your Brand and Launching Your Product Using Social Media

Erin O’Neill
Vice President, Digital
WIND Mobile

ARTICLE X

Eyeballs vs. Engagement: Measuring the ROI on Social Media Investment

Patrick Thoburn
Co-founder
Matchstick Inc.

ARTICLE XI

Leverage Social Media to Build Trust and Connections with Customers: A Service Story

Cherry Kam
Director, Interactive Marketing
Four Seasons Hotels and Resorts

ARTICLE XII

Social Media’s SOS: PR Solutions When the Message is Misinformed

Salima Valji
Vice President, Digital
Edelman Canada

ARTICLE XIII

Social Media: It Takes a Community to Raise a Brand

Kevin Flynn
Member, Blogging Team
Obama for America

ARTICLE XIV

Intellectual Property & Social Media: Protecting the Blind Side

Daniel Glover
Associate
McCarthy Tétrault LLP

ARTICLE XV

Monitoring and Mitigation Guiding Effective Enforcement Options: Strategic Considerations

Martin P.J. Kratz, Q.C.
Partner
Bennett Jones LLP

ARTICLE XVI

Social Media: Rules of Engagement

Kevin Joy
Vice President, Marketing
BrandProtect