Food Innovation and Marketing Forum


SKU: FSP14974 Category:


Report Code: FSP14974 | . October 2014 | Toronto, Ontario

Article 1. Client Service – Changing Dynamics of Consumer Demand

 Pam Kellogg
Vice-President Marketing Innovation & Insights
Maple Leaf Foods

Article 2. From Aha! To Cha-Ching!

Dana McCauley
VP Marketing
Plats du Chef

Article 3. From Idea to Execution – A New perspective on Innovation as Business Model Generation

 Suleyman (Suley) Muratoglu
Vice President, Marketing & Product Management
Tetra Pak Inc. U.S. & Canada

Article 4. Innovation

 Kristi Knowles
Vice President Insights, Innovation and Portfolio Strategy
Molson Coors Canada

Article 5. Innovation Learning from an Organic Leader

Darren Mahaffy
VP Marketing
Nature’s Path Foods

Article 6. Our True North Strong & Wonderfilled

Janine Keogh
VP Marketing, Biscuit Category
Mondelez Canada

Article 7. How Agropur Repositioned its Flagship Brand with New Packaging and a Multiplatform Strategy

Caroline Losson
VP Marketing
Agropur, Natrel Division

Article 8. Winning at Shelf: Observing and Activating Consumer Behaviour During the Design Process

Brian Hircock
Vice President
Marovino Visual Strategy

Article 9. How to Change Your Life with Bacon – A Maple Leaf Foods Case Study

Chantal Butler
VP, Marketing and Master Brands
Maple Leaf Foods